A payouts platform for the way your business works
Buy gift cards, pay your users, add a rewards catalog to your app or bring your own gift card to market. GIFQ connects each of these through one catalog, balance and transaction record, with 5,000+ brands across 100+ countries.
Pay people and bring rewards into your product
Start with the job you need to do
The first decision is who chooses the product and where that choice happens. A business buying a specific gift card needs a different flow from a platform paying someone who will choose later. Brands bringing their own product to market have a different starting point again.
| Your starting point | Product | How the experience works |
|---|---|---|
| You know the brand and amount to buy | GIFQ API | Your system selects a catalog product, places an order and retrieves the result. You build the customer experience around it. |
| You know who to pay and how much | GIFQ Send | Your business creates a payout. GIFQ delivers a redemption link and the recipient chooses from the options you offer. |
| Users already hold value in your app | GIFQ Storefront | Users browse a branded catalog and spend eligible balances. Your business defines what points, credits or earnings are worth. |
| You already have a gift card to sell | GIFQ Network | Your existing product reaches the marketplaces and reward programmes agreed with your team. |
| You want to create your own gift card | GIFQ Issue | We scope issuing, balances and redemption with you, then plan how the new programme reaches customers. |
One platform, with different ways to use it
These products share the work behind a gift card transaction, but they do not all ask your business to do the same thing. Choose the experience your customers need first, then connect the operations around it.
API, Send and Storefront serve the buying side
The catalog and fulfilment sit behind all three. The API suits product-specific ordering. Send starts with an amount owed to a person. Storefront makes catalog browsing part of an ongoing product experience. A platform can use more than one, for example a storefront for everyday redemption and Send for an occasional incentive campaign.
Issue and Network serve the brand side
Issue concerns how a branded gift card is created and redeemed. Network concerns how an existing product is distributed. They can form one programme when a brand needs both, but distribution still depends on product eligibility and agreed channels. Creating a card does not automatically place it everywhere in the network.
How a rewards platform might put it together
Imagine an app where people earn points for completing tasks. The app wants useful local rewards without asking its team to maintain separate gift card supplier integrations.
The app defines earning and value
The business keeps its points ledger, decides which activities qualify and sets the value users can redeem. GIFQ does not assign a universal cash value to those points.
Users browse or receive a payout
A Storefront experience lets users spend from within the product. Send suits a business-initiated payment, where a person receives a link after the payout has been approved.
Operations follows the transaction
The team funds its GIFQ account and connects orders or payouts to its own records. Product fulfilment and redemption information support customer service and reconciliation.
Illustrative setup. The integration, available products and commercial terms are scoped for the business.
Build the plan around your actual markets
Catalog size is useful context. The more useful planning exercise is to look at the countries, denominations and products your customers will use, and how your team intends to operate the programme.
Bring product and operations into the same conversation
Your product team can describe the customer journey, account balances and approval rules. Operations can explain payout schedules, funding and reconciliation. Together, these determine whether a dashboard, a supplied redemption experience or a custom API integration is the right starting point.
Compare the complete commercial setup
Review catalog rates for the products you expect to order, any programme setup work and the account funding arrangement. Product denominations, recipient minimums and regional restrictions still matter. We can work through a representative order or payout so the practical terms are clear before launch.
Find the right starting point
Tell us what you want to offer, where your users are and how you want to manage it. We’ll walk you through the product that fits and the steps to get it running.